I remember when a friend told me about Netflix and that I should check it out. At the time I thought it was a neat idea however that’s as far as it got. I wasn’t a big movie renter so it didn’t make sense for me, however they would soon provide a service that would change everything.
When Netflix first came out in 1998 it was all about sending DVDs to customers via the mail. You’d select from a wide variety of movies and choose the order you’d like to receive them. You could keep the DVD as long as you wanted, however the next one would not appear in your mailbox until the previous was received. This was quite innovative and people quickly gravitated to the membership.
Over time I imagine members got used to the process and began desiring more with a shorter turnaround.
What if Netflix could give people a choice by offering instant play options? This would give more choices as well as allow members different platforms to view movies and TV shows. They could then watch from their computers, smartphones, iPads, or TVs. The choice would be the members as to when and where they would watch.
Do you remember when the only way to see movies was in the movie theater?
There was no “I’ll wait until it comes out on cable”, much less DVD or instant play. If you missed it while it was in the theater, well…you missed it.
Are you limiting your events to in person presentations only?
What if your ideal client isn’t in your local area? Have you resigned to only work with those who can come to you?
If so, BIG mistake!
Blockbuster didn’t think Netflix was a threat and they continued doing business the old way. When they finally realized how technology had changed the way consumers preferred to receive DVDs, it was too late. Netflix had already become known for delivering movies to mailboxes near and far. They were actually on the way to delivering movies and TV shows via the Internet.
The same thing happens when you restrict your presentation to live face-to-face events.
Where’s your nearest Blockbuster?
Now you’re getting it.
Blockbusters are closing left and right while Netflix is moving full steam ahead.
Who’d you rather be? Netflix or Blockbuster?
Follow the Netflix model. Offer a variety of options for your clients to get information. Host teleclasses and broaden your reach. Living in a large city doesn’t necessarily mean a packed house for your live face-to-face events. It just means you’ve got a better hotel selection.
What’s your biggest challenge when it comes to presenting or thinking about presenting teleclasses?
